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Privacy Policy

Last updated: February 2026

Playupi ("we", "us", "our") respects your privacy. This Privacy Policy explains how we collect, use, store, share, and protect your information when you use our website and services (collectively, "the Service").

By using the Service, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please do not use the Service.

1. Who We Are

Playupi is an online platform providing free browser-based games. We are the data controller for the personal data processed through the Service. You can contact us at {{contact_email}} for any privacy-related inquiries.

Playupi

2. Information We Collect

2.1 Information Collected Automatically

When you use the Service, we automatically collect certain information, including:

  • Usage Data: Pages visited, games played, play duration, clicks, interactions, referral source, and navigation patterns
  • Device Data: Browser type and version, operating system, screen resolution, device type (desktop, mobile, tablet)
  • Network Data: IP address, approximate geographic location (country and region level, derived from IP address), internet service provider
  • Cookie and Tracking Data: Cookies, web beacons, and similar technologies as described in Section 7 below

2.2 Information You Provide Voluntarily

  • Contact Form: Name, email address, subject, and message content when you contact us
  • Game Interactions: Game ratings (likes/dislikes) associated with an anonymous player identifier

2.3 Information We Do NOT Collect

We do not require account creation. We do not collect passwords, payment information, social security numbers, or government-issued identification. We do not access your camera, microphone, or files.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • Operating the Service: Loading and serving games, displaying content, and ensuring the platform functions correctly
  • Analytics and Improvement: Understanding usage patterns, measuring game popularity, computing rankings, and improving the Service
  • Personalization: Tailoring game suggestions and content to your interests based on your browsing behavior
  • Advertising: Displaying relevant advertisements through third-party advertising networks (see Section 6)
  • Communication: Responding to contact form submissions and support requests
  • Security and Fraud Prevention: Detecting and preventing abuse, spam, and unauthorized access
  • Legal Compliance: Complying with applicable laws, regulations, and legal processes

4. Legal Bases for Processing (EEA/UK Users)

If you are located in the European Economic Area (EEA) or the United Kingdom, we process your personal data based on the following legal grounds:

  • Legitimate Interest: Operating the Service, analytics, security, and fraud prevention. We have assessed that these interests do not override your fundamental rights and freedoms.
  • Consent: Personalized advertising and non-essential cookies. You can withdraw consent at any time through our consent management tools.
  • Legal Obligation: When processing is required by applicable law.
  • Contract Performance: Responding to your contact form submissions.

5. Data Sharing

We do not sell your personal information. We may share data with the following categories of third parties:

  • Advertising Partners: We work with third-party advertising networks to display ads on the Service. These partners may collect information about your browsing activity across websites using cookies and similar technologies to deliver targeted advertisements. You can manage your ad preferences through our consent management tools.
  • Analytics Providers: We use analytics services to understand how the Service is used. These providers process aggregated and pseudonymized data.
  • Game Developers: We may share aggregated, non-identifying gameplay statistics with game developers whose games are hosted on the Service.
  • Service Providers: We use third-party hosting, content delivery, and infrastructure providers to operate the Service. These providers process data on our behalf under contractual obligations.
  • Law Enforcement: We may disclose information when required by law, court order, or governmental regulation, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

6. International Data Transfers

Your data may be transferred to and processed in countries outside of your country of residence, including countries outside the EEA. When we transfer data internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission or equivalent mechanisms recognized by applicable law.

7. Cookies and Tracking Technologies

7.1 What Are Cookies?

Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work, improve efficiency, and provide information to website operators.

7.2 Types of Cookies We Use

  • Essential Cookies: Required for the Service to function (e.g., language preferences, consent choices). These cannot be disabled.
  • Analytics Cookies: Help us understand how visitors interact with the Service by collecting anonymous usage data.
  • Advertising Cookies: Used by our advertising partners to deliver relevant ads and measure ad effectiveness. These cookies may track your browsing activity across websites.

7.3 Managing Cookies

When you first visit the Service, you will be presented with a cookie consent banner where you can accept or reject non-essential cookies. You can change your preferences at any time through our consent management tools accessible from the footer of any page.

You can also manage cookies through your browser settings. Note that disabling certain cookies may affect the functionality of the Service.

8. Data Retention

We retain your data for as long as necessary to fulfill the purposes described in this Privacy Policy:

  • Usage and analytics data: Retained for up to 24 months, then aggregated or deleted
  • Contact form messages: Retained until deleted by an administrator, or for as long as necessary to resolve your inquiry
  • Cookie data: Retention period varies by cookie type, from session-only to up to 13 months for advertising cookies
  • IP addresses: Truncated or anonymized within 30 days of collection

We may retain data for longer periods when required by law or to establish, exercise, or defend legal claims.

9. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encrypted data transmission (HTTPS/TLS)
  • Restricted access to personal data on a need-to-know basis
  • Regular security assessments and updates
  • Secure hosting infrastructure

No method of transmission or storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

10. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

  • Right of Access: Request a copy of the personal data we hold about you
  • Right to Rectification: Request correction of inaccurate or incomplete data
  • Right to Erasure: Request deletion of your personal data ("right to be forgotten")
  • Right to Restriction: Request that we restrict the processing of your data
  • Right to Data Portability: Request a copy of your data in a structured, machine-readable format
  • Right to Object: Object to processing based on legitimate interests, including profiling for targeted advertising
  • Right to Withdraw Consent: Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing

To exercise any of these rights, contact us at {{contact_email}}. We will respond within 30 days. We may ask you to verify your identity before processing your request.

If you believe your rights have been violated, you have the right to lodge a complaint with your local data protection authority.

11. Children's Privacy

The Service is intended for users aged 13 and older. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child under 13 has provided us with personal data, please contact us at {{contact_email}}. We will take steps to delete such information promptly.

For users between 13 and 18, we recommend parental supervision during use of the Service.

12. US State Privacy Rights

If you are a resident of California, Virginia, Colorado, Connecticut, Utah, or other US states with comprehensive privacy laws, you may have additional rights, including:

  • The right to know what personal information is collected, used, shared, or sold
  • The right to delete personal information
  • The right to opt out of the sale or sharing of personal information
  • The right to non-discrimination for exercising your privacy rights

We do not sell personal information as defined by the California Consumer Privacy Act (CCPA). Our advertising partners may collect information through cookies for targeted advertising purposes, which may constitute "sharing" under certain state laws. You can opt out of this through our consent management tools.

To submit a privacy request, contact us at {{contact_email}}.

13. Third-Party Games

Games hosted on the Service may be provided by third-party developers. These games run in a sandboxed environment within your browser. Third-party game developers may have their own privacy practices. Playupi is not responsible for the privacy practices of third-party game developers.

14. Third-Party Links

The Service may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to read the privacy policies of any third-party website you visit.

15. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. For significant changes, we may provide additional notice on the Service. Your continued use of the Service after any changes constitutes acceptance of the updated Privacy Policy.

16. Contact

For questions, concerns, or requests related to this Privacy Policy or your personal data, contact us at:

{{contact_email}}

Playupi